“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.”

- Daniel Kahneman, winner of the Nobel Prize, author of Thinking, Fast and Slow

“Who knew that one idea could connect naval battles, chirping crickets, and the birth of modern science? If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.”

- Senator Bob Kerrey, Medal of Honor recipient, former governor of Nebraska and president of The New School

“A witty, invigorating exploration of human behaviour and discovery.”

- Nature

“An ambitious and entertaining effort … Bahcall makes the whole idea sing.”

- Financial Times


- Newsweek

14 Books Everyone Will Be Reading

- Business Insider

“A brilliant and wonderfully entertaining book, an unstoppable read, full of surprises and rich with insight.”

- Richard Preston, #1 NYT bestselling author of The Hot Zone

“Riveting … fresh ideas and practical solutions—an unusual combination of psychology and physics.”

- Amy C. Edmondson, Professor at Harvard Business School, author of The Fearless Organization

“Wonderful … explores the beauty, quirkiness, and complexity of ideas … you need to read this book.”

- Siddhartha Mukherjee, winner of the Pulitzer Prize, author of The Emperor of All Maladies

“Loonshots should be required reading for anyone serious about changing the world for the better.”

- Robert Laughlin, Professor of physics at Stanford, winner of the Nobel Prize

Latest Tweets

about 8 hours ago

Was just speaking of the three deaths of the #loonshot ... and got this (thanks @DavidEpstein ) Brilliant :)

October 15

Nice by @omarseyal : @Pinterest using AI to reduce self-harm by almost 90%. Reducing content that promotes self-inj…

October 15

Thanks Ashirvad - and @thinkers50

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

St. Martin's Press



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How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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