“Not to be missed by anyone who wants to understand how ideas change the world.”

“If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.”

“A groundbreaking book that spans industries and time.”

“An ambitious and entertaining effort … Bahcall makes the whole idea sing.”

“An essential read for leaders who wish to build a creative organization.”

“Brilliantly explores one of the great challenges of leadership.”

“An absolute page-turner, packed with scintillating stories of world-changing ideas.”

“Wonderful … explores the beauty, quirkiness, and complexity of ideas … you need to read this book.”

“James Bond, Isaac Newton, Jane Austen, a world chess champion, and disappearing fish are all used to illustrate the behavior of organizations. Brilliant, funny, fascinating.”

“Riveting stories … Bahcall’s fresh ideas and practical solutions—an unusual combination of psychology and physics—should change the way any person or team sets out to change the world.”

“I inhaled Loonshots.”

“A must read.”

“When leaders ask me, “How can we be more innovative in a time of crisis?” I give them a copy of Loonshots.”

“A fantastic read for anyone who wants to unlock the power and potential of human creativity.”