“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.”

Daniel Kahneman

winner of the Nobel Prize,
author of Thinking, Fast and Slow

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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

St. Martin's Press

AVAILABLE

MARCH 2019

How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Learn More

Who knew that one idea could connect naval battles, chirping crickets, and the birth of modern science? If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots. This book is a must read for anyone in business, education, or public service.

Senator Bob Kerrey

Medal of Honor recipient, former Navy SEAL
and president of The New School

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