Advance Praise

“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.”

- Daniel Kahneman, winner of the Nobel Prize, author of Thinking, Fast and Slow

“Who knew that one idea could connect naval battles, chirping crickets, and the birth of modern science? If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.”

- Senator Bob Kerrey, Medal of Honor recipient, former governor of Nebraska and president of The New School

“A witty, invigorating exploration of human behaviour and discovery.”

- Nature

“An ambitious and entertaining effort … Bahcall makes the whole idea sing.”

- Financial Times

14 Books Everyone Will Be Reading in 2019

- Business Insider

10 Leadership Books to Watch in 2019

- Washington Post

“Riveting … fresh ideas and practical solutions—an unusual combination of psychology and physics.”

- Amy C. Edmondson, Professor at Harvard Business School, author of The Fearless Organization

“Wonderful … explores the beauty, quirkiness, and complexity of ideas … you need to read this book.”

- Siddhartha Mukherjee, winner of the Pulitzer Prize, author of The Emperor of All Maladies

Latest Tweets

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Thanks @johnsonwhitney and @garryturner0 ! https://t.co/2E9AkA52yb

May 18

This is terrific from @AnandWrites "It cannot be the fate of the book to become ever more tweetlike — maybe factu… https://t.co/3PsQNAStuY

May 18

Reverse engineering the brain 2012, traditional chips: 1,500x slower than human brain Today, #neuromorphic chip… https://t.co/efRK40j4V0

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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