Not to be missed by anyone who wants to understand how ideas change the world.”

- Daniel Kahneman, winner of the Nobel Prize, author of Thinking, Fast and Slow

If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.”

- Senator Bob Kerrey, Medal of Honor recipient, former governor of Nebraska and president of The New School

A groundbreaking book that spans industries and time.”

- Newsweek

An ambitious and entertaining effort … Bahcall makes the whole idea sing.”

- Financial Times

An essential read for leaders who wish to build a creative organization.”

- Ed Catmull, Founder and CEO of Pixar, author of Creativity, Inc.

Brilliantly explores one of the great challenges of leadership.”

- Gen. (ret.) Stanley McChrystal, former Cmdr. of US Joint Special Operations Command, author of Team of Teams

An absolute page-turner, packed with scintillating stories of world-changing ideas.”

- David Epstein, #1 New York Times bestselling author of Range and The Sports Gene

Wonderful … explores the beauty, quirkiness, and complexity of ideas … you need to read this book.”

- Siddhartha Mukherjee, winner of the Pulitzer Prize, author of The Emperor of All Maladies  

James Bond, Isaac Newton, Jane Austen, a world chess champion, and disappearing fish are all used to illustrate the behavior of organizations. Brilliant, funny, fascinating.”

- Jennifer Aaker, General Atlantic Professor at Stanford, author of Humor, Seriously

Riveting stories … Bahcall’s fresh ideas and practical solutions—an unusual combination of psychology and physics—should change the way any person or team sets out to change the world.”

- Amy C. Edmondson, Professor at Harvard Business School, author of The Fearless Organization

“I inhaled Loonshots.”

- Stephanie Cohen, Chief Strategy Officer, Goldman Sachs

“A must read.”

- Kevin Scott, Chief Technology Officer, Microsoft

When leaders ask me, “How can we be more innovative in a time of crisis?” I give them a copy of Loonshots.”

- Kim Scott, New York Times bestselling author of Radical Candor; formerly at Google, Apple; advisor to Dropbox, Twitter

A fantastic read for anyone who wants to unlock the power and potential of human creativity.”

- Evan Spiegel, Founder and CEO of Snap, winner of Fast Company 2020 Most Innovative Company award

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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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