Praise

“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.”

- Daniel Kahneman, winner of the Nobel Prize, author of Thinking, Fast and Slow

“Who knew that one idea could connect naval battles, chirping crickets, and the birth of modern science? If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.”

- Senator Bob Kerrey, Medal of Honor recipient, former governor of Nebraska and president of The New School

“A witty, invigorating exploration of human behaviour and discovery.”

- Nature

“An ambitious and entertaining effort … Bahcall makes the whole idea sing.”

- Financial Times

“A work of genius … immensely entertaining.”

- Joseph Fuller, Professor at Harvard Business School, co-founder of Monitor Group

“Groundbreaking”

- Newsweek

“Safi hits all the right notes: the rhythm is right, the humor is right, the scope is right  … everything is right.”

- Robert Laughlin, winner of the Nobel Prize in physics, author of A Different Universe

“Wonderful … explores the beauty, quirkiness, and complexity of ideas … you need to read this book.”

- Siddhartha Mukherjee, winner of the Pulitzer Prize, author of The Emperor of All Maladies  

“A brilliant and wonderfully entertaining book, an unstoppable read, full of surprises and rich with insight.”

- Richard Preston, #1 NYT bestselling author of The Hot Zone

“Riveting … fresh ideas and practical solutions—an unusual combination of psychology and physics.”

- Amy C. Edmondson, Professor at Harvard Business School, author of The Fearless Organization

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Had the privilege of meeting with @CIA and bipartisan @AiCommission on applying principles described in #Loonshots… https://t.co/SRFNwWOkU3

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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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