#1 Most Recommended Book of the year
— Bloomberg survey of CEOs and entrepreneurs
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With cameos from leaders of Pixar, Apple, and Moderna, plus the U.S. Navy.
“Not to be missed by anyone who wants to understand how ideas change the world.”
“If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.”
“A groundbreaking book that spans industries and time.”
“An ambitious and entertaining effort … Bahcall makes the whole idea sing.”
“An essential read for leaders who wish to build a creative organization.”
“Brilliantly explores one of the great challenges of leadership.”
“An absolute page-turner, packed with scintillating stories of world-changing ideas.”
“Wonderful … explores the beauty, quirkiness, and complexity of ideas … you need to read this book.”
“James Bond, Isaac Newton, Jane Austen, a world chess champion, and disappearing fish are all used to illustrate the behavior of organizations. Brilliant, funny, fascinating.”
“Riveting stories … Bahcall’s fresh ideas and practical solutions—an unusual combination of psychology and physics—should change the way any person or team sets out to change the world.”
“I inhaled Loonshots.”
“A must read.”
“When leaders ask me, “How can we be more innovative in a time of crisis?” I give them a copy of Loonshots.”
“A fantastic read for anyone who wants to unlock the power and potential of human creativity.”
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Safi is a former public-company CEO, physicist, award-winning entrepreneur, author of the international bestseller Loonshots, and frequent speaker and advisor on innovation and strategy.
Loonshots: How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries – which combines physics, business, and history – has been translated into 21 languages and was the #1 most recommended book of the year in Bloomberg’s annual survey of CEOs and entrepreneurs. Loonshots was an instant WSJ bestseller; was selected as a best business book of the year by Bloomberg, Financial Times, Forbes, Inc., the Washington Post, and others; and has been recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Tim Ferriss, Gen. (ret) Stanley McChrystal, and more.
Safi received his BA from Harvard summa cum laude, completed his PhD in physics at Stanford, and served for three years as a consultant at McKinsey and Company. In 2001, he founded a biotechnology company developing new drugs for cancer. He led the company’s IPO and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he worked with President Obama’s council of science advisors (PCAST) on the future of national research. He currently works with CEOs and leadership teams on innovation and strategy, and is completing the research for his next book.
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