Advance Praise

“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.”

- Daniel Kahneman, winner of the Nobel Prize, author of Thinking, Fast and Slow

Who knew that one idea could connect naval battles, chirping crickets, and the birth of modern science? If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.

- Senator Bob Kerrey, Medal of Honor recipient, former governor of Nebraska and president of The New School

A witty, invigorating exploration of human behaviour and discovery.

- Nature

An ambitious and entertaining effort … Bahcall makes the whole idea sing.

- Financial Times

14 Books Everyone Will Be Reading in 2019

- Business Insider

10 Leadership Books to Watch in 2019

- Washington Post

“Riveting … fresh ideas and practical solutions—an unusual combination of psychology and physics.”

- Amy C. Edmondson, Professor at Harvard Business School, author of The Fearless Organization

“Wonderful … explores the beauty, quirkiness, and complexity of ideas … you need to read this book.”

- Siddhartha Mukherjee, winner of the Pulitzer Prize, author of The Emperor of All Maladies

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March 20

On the edge of a phase transition – between liquid & solid - two phases coexist. Apply the same principle to teams,… https://t.co/XEKiQcNqkR

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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