Praise

“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.”

- Daniel Kahneman, winner of the Nobel Prize, author of Thinking, Fast and Slow

“Who knew that one idea could connect naval battles, chirping crickets, and the birth of modern science? If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.”

- Senator Bob Kerrey, Medal of Honor recipient, former governor of Nebraska and president of The New School

“A witty, invigorating exploration of human behaviour and discovery.”

- Nature

“An ambitious and entertaining effort … Bahcall makes the whole idea sing.”

- Financial Times

14 Books Everyone Will Be Reading in 2019

- Business Insider

“A brilliant and wonderfully entertaining book, an unstoppable read, full of surprises and rich with insight.”

- Richard Preston, #1 NYT bestselling author of The Hot Zone

“Riveting … fresh ideas and practical solutions—an unusual combination of psychology and physics.”

- Amy C. Edmondson, Professor at Harvard Business School, author of The Fearless Organization

“Wonderful … explores the beauty, quirkiness, and complexity of ideas … you need to read this book.”

- Siddhartha Mukherjee, winner of the Pulitzer Prize, author of The Emperor of All Maladies

Latest Tweets

about 10 hours ago

Chatbot XiaoIce has 660 million users. Average # dialog turns per conversation = 23, which exceeds the average # tu… https://t.co/mUMNQhvNXF

July 20

Thank you @grower_lee for this terrific video on #Moonshots vs. #Loonshots, marking Apollo 11 moon landing, OTD 50… https://t.co/nFAzCFxxM1

July 18

Thanks Morgan - very much enjoyed, very kind of you to say! https://t.co/yf51eqK1rJ

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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